CONCOURS D'ELEGANCE

THE HONOURABLE ARTILLERY COMPANY, LONDON

TUESDAY 4th JUNE

CONCOURS D'ELEGANCE

THE HONOURABLE ARTILLERY COMPANY, LONDON

TUESDAY 4TH JUNE

The London Concours is a luxurious automotive garden party hosted right in the heart of the City. This hugely exciting automobile extravaganza will see 80 of the world’s most precious cars gather in the gardens of the historic and beautiful Honourable Artillery Company Headquarters. There is entertainment on the lawns, beautiful retails chalets with luxury brands and artisan goods, and a delicious selection of food and beverages to match.

YOUR EVENT INCLUDES

  • VIP ticket

  • Full hospitality package: breakfast, lunch and afternoon tea

  • Full bar available all day

ABOUT CONCOURS D'ELEGANCE

The History of Concours d'Elegance: A Celebration of Automotive Excellence

Concours d'Elegance, translated as "competition of elegance," is a term that resonates deeply with car enthusiasts and collectors around the world. This prestigious event, known for showcasing some of the world's most exquisite and rare automobiles, has a rich history that spans over a century, blending the worlds of automotive innovation, luxury, and artistic beauty.

Origins in France

The origins of Concours d'Elegance date back to the 17th century in France, where the aristocracy would parade horse-drawn carriages in the parks of Paris during summer weekends and holidays. Over time, as motorcars replaced carriages, the focus shifted from horse-drawn elegance to the burgeoning field of automotive design. The first known motorcar Concours d'Elegance is believed to have been held in 1920 at the Bois de Boulogne in Paris, though similar events were already being held as the automobile became more prominent in European society.

Evolution Through the Decades

Throughout the 1920s and 1930s, Concours d'Elegance events became popular in fashionable high society circles, particularly in France, Italy, and other parts of Europe. These events were not merely competitions but elaborate social occasions, attracting the elite who were eager to show off their custom-built vehicles often created by high-end coachbuilders such as Bugatti, Delage, and Duesenberg.

The post-World War II era marked a pivotal expansion of Concours d'Elegance, as the automobile industry boomed and people's fascination with luxury and design grew. The events became more structured, with specific classes and criteria for judging that emphasized not only the beauty and maintenance of the vehicles but also their historical accuracy and restoration quality.

The Pebble Beach Concours d'Elegance

The Pebble Beach Concours d'Elegance, first held in 1950 on the Pebble Beach Golf Links in California, USA, is arguably the most famous Concours event globally. Originally started as a small social event linked to the Pebble Beach Road Race, it has grown into an international spectacle held every August, featuring a carefully curated selection of over 200 prized vehicles. The event raises millions of dollars for charity and sets the standard for other Concours events worldwide.

Judging and Criteria

At a Concours d'Elegance, cars are meticulously judged by a panel of experts who evaluate them on elements such as originality, functionality, history, and style. Restorations must be impeccably accurate, and cars are often rated for their historical significance or provenance—how closely they are linked to important events or figures in automotive history.

Global Appeal and Cultural Impact

Today, Concours d'Elegance events are held all over the world, from Europe to Asia and North America, each with its unique flair and focus. For instance, Villa d'Este in Italy emphasizes classic European cars, while events in Japan might showcase post-war Japanese models alongside international classics.

These events have transcended their roots as mere car shows to become significant cultural occasions, providing a glimpse into the evolution of automotive design and technology. They highlight the artistry of automobiles, celebrating them as much for their aesthetic design as for their engineering prowess.

Conclusion

The history of Concours d'Elegance is a testament to the enduring appeal of automobiles, combining luxury, history, and art into one splendid showcase. It celebrates not only the functional and technological achievements of the automotive industry but also its capacity to inspire beauty and passion in its admirers. As cars continue to evolve, the tradition of Concours d'Elegance stands as a reminder of the automobile's integral role in cultural and social history, ensuring that the legacy of these mechanical marvels is appreciated for generations to come.

THE PARTNERSHIP COLLECTION © 2025

THE PARTNERSHIP COLLECTION © 2025